Model USA has appointed Caroline Beteta as its Interim President & CEO, efficient 9 November, because the organisation searches for a full-time alternative for the soon-to-depart, Fred Dixon.
Beteta was President & CEO of Go to California for shut to 3 a long time, and solely simply retired from the place final month, making method for Julie Coker. Beteta brings intensive tourism management expertise and a longstanding connection to Model USA (together with Chair of its Board of Administrators and Appearing CEO) to the caretaker position.
“On behalf of the board, we congratulate Caroline and welcome her again to Model USA,” stated Todd Davidson, Chair of the Model USA Board of Administrators. “Caroline has led this organisation earlier than, she is aware of our companions and our mission, and she or he constructed Go to California into one of the crucial revered vacation spot advertising and marketing organisations on this planet.
“Model USA and the U.S. journey and tourism business are lucky {that a} seasoned skilled together with her intensive expertise, perception and fervour is stepping ahead once more, at this pivotal time, as we work to safe Model USA’s reauthorisation.”
Throughout her tenure, Go to California established the nation’s first statewide tourism evaluation program, opened worldwide places of work, launched international advertising and marketing campaigns, and led the business’s restoration from wildfires, recessions and the COVID-19 pandemic, serving to make California one of the crucial sought-after locations on this planet. Based on Go to California, the state’s
tourism business now straight helps 1.2 million jobs and generates greater than US$150 billion in annual customer spending.
“Model USA has been near my coronary heart since its inception, and I’m honored to step in at such an vital second for the organisation and our business,” stated Beteta.
“My focus will likely be singular: securing Model USA’s reauthorisation and guaranteeing this crucial organisation can proceed its mission of welcoming the world to the USA,” Beteta stated.
“Worldwide inbound journey is significant to our nation’s economic system, communities and international competitiveness, and I stay up for working alongside Model USA’s board, group and our business companions to assist get reauthorisation throughout the end line.”
Her ties to Model USA return to its founding. As nationwide chair of the U.S. Journey Affiliation, she helped unite the Journey Trade Affiliation and the Journey Enterprise Roundtable and helped lay the groundwork for Model USA’s creation. She went on to serve Model USA as Vice Chair of Operations, then as Chair of its Board of Administrators and as Appearing CEO. Nationally, she was appointed by the Secretary of Commerce to the U.S. Journey and Tourism Advisory Board, and she or he has served on the chief committee of the World Journey & Tourism Council. In 2016, she was inducted into the U.S. Journey Affiliation’s Corridor of Leaders.
Beteta succeeds Dixon (who exits the position after two years) on 13 November, returning to New York Metropolis as President & CEO of NYC Tourism + Conventions, efficient 1 December 2026.
“Caroline helped create Model USA and has led it efficiently earlier than. She is aware of our stakeholders, our markets and the reauthorization course of nicely,” stated Dixon. “Her expertise will hold the
organisation on observe in its mission of driving worldwide journey and positively impacting companies and communities throughout the U.S.
“I’m grateful to our board, our workers and our companions, and I stay up for working with Caroline to make sure a clean transition.”
