dBTechnologies USA has appointed SK Mac as its producers’ consultant agency for the Metro New York and Mid-Atlantic territories. SK Mac is supporting the continued progress of dBTechnologies throughout the skilled audio, methods integration, manufacturing and MI markets.
Established in 1926 by Samuel King Macdonald, SK Mac has served the area’s skilled audio business for a century. The corporate started representing Shure in 1931 and celebrated its ninety fifth 12 months with the producer in 2026.
The appointment follows a strategic evaluate of SK Mac’s skilled audio portfolio and locations dBTechnologies inside a targeted group of producers represented throughout each territories. The partnership considerably expands the vary of moveable, touring and installed-audio options SK Mac can provide whereas giving dBTechnologies a longtime platform for progress all through Metro New York and the Mid-Atlantic.
“There’s a actual pleasure round dBTechnologies within the U.S. market, and welcoming SK Mac into our consultant community strengthens our capacity to construct on that momentum. From our first assembly, it was clear that this can be a nice match. SK Mac has constructed its success over the previous 100 years by means of a real dedication to its relationships,” mentioned Matthew Whitman, Nationwide Gross sales Supervisor, dBTechnologies USA. “Principals Greg Geiser and Jason Drayer, along with the whole SK Mac crew, carry the market information, technical experience, infrastructure and boots on the bottom wanted to increase the model’s presence—we’re trying ahead to creating waves collectively.”
SK Mac entered a brand new chapter in 2025 when Geiser and Drayer acquired the corporate. Underneath their management, the agency continues to construct upon its longstanding popularity whereas investing within the individuals, methods and technical sources required to assist at the moment’s skilled AV market.
“SK Mac may be very excited to start our partnership with dBTechnologies,” mentioned Jason Drayer, Principal, SK Mac. “We imagine merchandise such because the OPERA REEVO and VIO household are poised for giant issues, and we look ahead to doing our half to extend the dBTechnologies footprint all through the Mid-Atlantic and Metro New York territories.”
The SK Mac organisation combines greater than 125 years of collective producers’ consultant expertise. Its award-winning crew consists of 10 gross sales engineers and 5 customer support professionals, bringing collectively in depth backgrounds in skilled audio, methods integration, manufacturing and AV/IT. Its technical capabilities embody CAD, acoustic modelling, and DSP programming throughout platforms similar to Q-SYS and Biamp Tesira. The corporate’s collaborative construction permits it to deploy the suitable gross sales or technical sources for every buyer and challenge.
Since 2018, SK Mac has additionally offered skilled providers together with loudspeaker-system design and room tuning, DSP and control-system programming, RF scanning and coordination, room commissioning, and lighting design and programming. Its market-development work extends throughout industrial AV, schooling, manufacturing and authorities, the place the agency maintains relationships with a broad vary of federal departments, army organisations and cultural establishments.
