After 17 years answerable for RougeGorge Lingerie, Catherine Gallais will hand over the helm to new Managing Director Elya Hasson on October 1, 2026. A brand new period shall be beginning for the French firm, which claims to rank second amongst lingerie chains in France. Hasson’s mission shall be to proceed to increase the corporate in France and internationally, counting on RougeGorge’s property and strengthening its distinctive model values and buyer expertise.

“My story with RougeGorge started lengthy earlier than my appointment: As a baby, I used to play with wool skeins by Phildar, the corporate that based the model. Becoming a member of RougeGorge as we speak means reconnecting with a world of yarns, girls and heritage. Lingerie touches on probably the most private a part of us, our physique, in addition to our confidence and shallowness. In a world that also too typically imposes on girls norms about their physique, age and measurement, I consider our function is to start from who girls are and what they select, to be able to allow them to really feel comfortable and absolutely themselves,” Hasson mentioned in a press launch.

Engagement for ladies

Hasson has a 25-year-plus monitor file in Europe and the USA, working to develop and remodel manufacturers and corporations equivalent to L’Oréal Paris, Estée Lauder, Chateauform and the Etam group. All through her profession, she has been concerned in retail and industrial growth, advertising and marketing and model picture, e-commerce, knowledge evaluation, digital transformation and the shopper expertise. RougeGorge additionally underlined Hasson’s group engagement actions. She was answerable for Optimistic Planet (an organisation selling entrepreneurship with a social influence), and has been concerned for 3 years with the Rafaël Institute, organising prevention and assist programmes associated to girls’s well being. 

Alexandra Mulliez, president of RougeGorge’s board, mentioned: “In 17 years, Catherine has left an enduring mark on RougeGorge’s historical past. She has grown the corporate with demanding rigour and a deeply human imaginative and prescient, constructing stable foundations for the long run. I want to warmly thank her for her unwavering dedication and for the progress she has made along with our employees. Elya’s arrival is a pure a part of this progress. Her retail tradition, her information of manufacturers and her really feel for the world of ladies are main property with which to strategy this new stage boldly, whereas staying true to our values.”

“An organization stable in its core enterprise”

Underneath Gallais’s management, RougeGorge has created a series that includes 236 shops, a rising e-tail enterprise and a lingerie experience fostering a relationship of belief with its prospects, attaining a internet promoter rating (NPS) of +74 in 2026. RougeGorge at the moment has 1,000 workers. Underneath Gallais, RougeGorge has cemented its dedication to group engagement by growing a line of post-operative lingerie co-designed with prospects, and a second-hand vary. It additionally achieved the Optimistic Firm label for the third consecutive 12 months, and instituted the RougeGorge Award for French group influence entrepreneurs. RougeGorge has diversified by coming into the sphere of ladies’s well being. In 2024, it purchased a stake in Elia Innovation, France’s main model of reimbursable menstrual underwear offered in pharmacies.

“After 17 years on the helm of RougeGorge, I take a look at the highway we’ve got travelled with nice pleasure and emotion. What stays with me are the modifications we launched, and particularly the relationships which have helped the corporate develop: with our employees, our companions, and with the ladies we assist each day. It’s this collective endeavour that has enabled RougeGorge to achieve the place it enjoys as we speak. I’m comfortable to move on an organization stable in its core enterprise, lingerie, an organization that can be opening new views in girls’s well being,” mentioned Gallais, who’s now turning to “schooling, assist for younger entrepreneurs and influence tasks.”