Nationwide marketing campaign highlights advances in care, affected person schooling, survivorship and help for individuals affected by blood cancers and critical blood problems
NEW YORK, Sept. 25, 2026 /PRNewswire/ — Mediaplanet’s Blood Cancers & Problems marketing campaign launches nationally this Friday, September 25, inside USA TODAY and on-line by means of Mediaplanet’s Way forward for Private Well being digital content material hub. The marketing campaign brings collectively main scientific organizations, affected person advocates, survivors and influential voices to extend consciousness and supply trusted details about blood cancers and critical blood problems.
That includes views from throughout the hematology neighborhood, the marketing campaign explores the evolving panorama of blood most cancers care, advances in remedy, the significance of affected person schooling and help, survivorship, and the experiences of people and households navigating a analysis. The editorial protection spans each grownup and pediatric hematology and in addition addresses sickle cell illness.
The marketing campaign’s cowl story options Evan Handler, actor and longtime leukemia survivor, who shares his private expertise with blood most cancers and gives perspective on the realities of survivorship. His story offers a firsthand take a look at the journey past analysis and remedy and the significance of continued consciousness and help for survivors.
Mediaplanet’s marketing campaign additionally options main organizations within the blood most cancers and hematology communities, together with Blood Most cancers United, the Nationwide Complete Most cancers Community (NCCN), the American Society of Hematology (ASH), and the American Society of Pediatric Hematology/Oncology (ASPHO).
Blood Most cancers United contributes its affected person and advocacy perspective to the marketing campaign and can lengthen its attain instantly into blood most cancers communities by distributing copies at a number of Gentle The Evening walks throughout the nation. The grassroots distribution offers an extra alternative for sufferers, survivors, caregivers and advocates to entry instructional sources and join with the broader blood most cancers neighborhood.
The marketing campaign additionally options Siri Lindley, world champion triathlete and most cancers survivor, whose story highlights resilience, advocacy and the expertise of navigating a most cancers analysis. Her perspective provides a private dimension to the marketing campaign’s broader concentrate on survivorship and empowering people all through their most cancers journeys.
By a mixture of nationwide print distribution, digital storytelling and neighborhood outreach, the Blood Cancers & Problems marketing campaign goals to make credible well being data extra accessible to these affected by blood cancers and problems.
The marketing campaign’s editorial protection focuses on:
- Blood most cancers consciousness and understanding several types of blood cancers and problems
- Advances in care and remedy, highlighting progress throughout the hematology discipline
- Affected person schooling and help, serving to people and households navigate advanced diagnoses
- Survivorship, together with the experiences and wishes of individuals residing past remedy
- Sickle cell illness and the significance of consciousness, schooling and ongoing care
- Grownup and pediatric hematology, offering views throughout totally different affected person populations
- Advocacy and resilience, that includes voices from sufferers, survivors and leaders within the discipline
The marketing campaign will attain audiences nationally by means of USA TODAY, with extra digital storytelling and amplification by means of Way forward for Private Well being, in addition to community-based distribution by means of Blood Most cancers United’s Gentle The Evening occasions.
By bringing collectively sufferers, survivors, advocates and main hematology organizations, Mediaplanet’s Blood Cancers & Problems marketing campaign seeks to assist extra individuals perceive blood cancers and critical blood problems, acknowledge the progress being made in analysis and remedy, and join with trusted data and help.
The Blood Cancers & Problems marketing campaign can be out there nationally in USA TODAY and on-line starting September 25, 2026, at Way forward for Private Well being.
Media Contact:
Joelle Hernandez
[email protected]
SOURCE Mediaplanet
