DALLAS, Sept. 30, 2026 /PRNewswire/ — USA Bobsled/Skeleton (USABS), the nationwide governing physique for the bobsled and skeleton in the US, has named The Uptown Company as its company of file.
As AOR, The Uptown Company leads strategic communications, media relations, model storytelling, and digital technique for the group and its athletes. The scope covers native, regional, nationwide, and worldwide media outreach, athlete and sponsor storytelling, social content material, and fame administration throughout the complete quadrennial, together with the 2029 World Championships in Park Metropolis, Utah, and the 2030 Winter Video games in France.
“Bobsled and skeleton athletes prepare for 4 years for a run that lasts underneath a minute,” stated Joseph Alexander, CEO of The Uptown Company. “Our job is to ensure the nation is aware of their names lengthy earlier than they attain the beginning line. We’re honored that USABS has trusted us with that, and we’re constructing a program that retains these athletes and this group seen between Video games, not simply throughout them.”
The partnership is already underway as USABS begins a brand new sliding season. The 2026 USA Push Championships happen Oct. 5–10 in Lake Placid, New York. The primary competitors of the 2026–27 season, Push Championships give athletes the chance to exhibit their velocity and energy after a protracted offseason, with hundredths of a second usually separating the sphere.
Though masked, the inventive options crew member and hometown hero, Sam Allred of Plano. The Uptown Company can also be serving to USABS with social efforts that includes athletes like Olympic bronze medalist Jasmine Jones and a partnership with Polar Seltzer.
The Uptown Company brings a sports activities communications observe file that spans the NBA, Main League Baseball, Main League Soccer, and NASCAR. The company helped USABS launch their 50 States Robust marketing campaign initially of the 2026 Winter Olympics, which included a video voiced by Josh Lucas, and a observe created by SHINDIG Music.
SOURCE The Uptown Company
