September 30, 2026 — First Development Manufacturers Inc. (FGB), proprietor of Faire la Fête, and BGPL USA Inc., the U.S. subsidiary of Barton & Guestier, at the moment introduced a 10-year unique partnership efficient September 14, 2026. Below the settlement, BGPL USA will develop into Faire la Fête’s unique U.S. business consultant and importer of document, supporting the model’s subsequent section of nationwide development.
The partnership pairs FGB’s model imaginative and prescient and inventive path with BGPL USA’s business attain and U.S. distribution experience. Additionally it is the primary time in its 300-year historical past that Barton & Guestier has partnered with an outdoor model for the US market.
For greater than a decade, Faire la Fête, acknowledged for excellent high quality, has constructed a robust footprint of premium accounts throughout america. The model fills the open house on wine lists in all places between entry-level Prosecco and Cava and more and more costly Champagne.
Below the settlement, Faire la Fête will probably be produced below license by BGPL USA associates in France in accordance with the model’s established high quality requirements. FGB will retain possession of Faire la Fête and proceed to guide its advertising and marketing and inventive path, whereas Southern Glazer’s Wine & Spirits will stay the model’s distributor.
“BGPL USA was the pure selection,” stated Charlotte Holl, President of First Development Manufacturers. “Faire la Fête is a high-quality French glowing wine, and we wished a high-quality French producer behind it. One which is aware of the U.S. market from the within. We’d reached the purpose the place rising additional meant a much bigger gross sales and distribution engine. With BGPL’s group behind the model, we now have one. The worth glowing class is the brightest spot in wine proper now, even whereas a lot of the trade talks doom and gloom. Along with BGPL, we intend to make Faire la Fête a number one French glowing wine in america.”
“We appeared on the numbers earlier than we appeared on the model. Glowing is holding up higher than every other wine class, and inside glowing the $20 to $25 shelf is one in all solely two value factors nonetheless rising. Shoppers are buying and selling up, but there is no such thing as a French glowing model of scale at that value in U.S. retail. Faire la Fête is constructed for precisely that spot and already confirmed within the accounts that matter. Our job is to take it nationwide,” stated Carlos Varela, CEO of BGPL USA.
About First Development Manufacturers
First Development Manufacturers owns and develops Faire la Fête, a premium French glowing wine model with greater than a decade of presence within the U.S. market and a portfolio of premium accounts nationwide. FGB oversees the model’s advertising and marketing and inventive path. For extra info, please go to fairelafetewines.com.
About BGPL USA
BGPL USA is the U.S. subsidiary of Barton & Guestier, one of many world’s oldest and most revered wine corporations. Based over 300 years in the past, Barton & Guestier is a part of Castel Group, Europe’s largest wine group. BGPL USA represents a portfolio of main French and worldwide wine manufacturers, together with Barton & Guestier, Veuve du Vernay, Listel, Patriarche, Charles Sparr, and Champagne Malard. For extra info, please go to bgpl-usa.com.
