NEW YORK — Michelob ULTRA, America’s #1 top-selling and fastest-growing beer, is changing into an Official Beer Sponsor of the Nationwide Hockey League (NHL) in america as Anheuser-Busch (NYSE: BUD), a number one American producer, the nation’s prime brewer and one of many fastest-growing spirits firms, right now introduced a multiyear partnership with the League.
Michelob ULTRA will join with followers by means of the moments that make hockey probably the most thrilling sports activities on the earth. The partnership builds on the model’s spectacular sports activities portfolio and its elevated presence within the hockey panorama. Along with its place as an official beer sponsor of the League, Michelob ULTRA will even be an Official Beer Sponsor of the Stanley Cup Playoffs and Stanley Cup Last.
Kyle Norrington, Chief Business Officer, Anheuser-Busch stated: “The NHL stays one of many nation’s fastest-growing leagues, making it an ideal accomplice for America’s #1 and fastest-growing beer: Michelob ULTRA. We’re honored so as to add the NHL to Anheuser-Busch’s iconic portfolio of sports activities partnerships, bringing hockey followers throughout America nearer to the League’s superior moments on and off the ice for years to return.”
Keith Wachtel, President, NHL Enterprise stated: “The NHL is targeted on partnering with best-in-class organizations that share our dedication to long-term progress and fan engagement. Anheuser-Busch and Michelob ULTRA have persistently demonstrated the power to construct impactful sports activities advertising and marketing packages at scale, and we’re excited to work collectively to unlock new alternatives throughout the League, our Golf equipment and our marquee occasions.”
By means of the sponsorship, Michelob ULTRA will activate round tentpole NHL occasions, together with the Stanley Cup Playoffs and Stanley Cup Last, the NHL Winter Traditional, NHL All-Star and NHL Stadium Collection. Michelob ULTRA will even proceed its current sponsorship of 18 groups throughout the NHL, together with the reigning Stanley Cup Champion Carolina Hurricanes and a number of iconic Authentic Six franchises, together with the Boston Bruins, Chicago Blackhawks, Detroit Purple Wings and New York Rangers. Michelob ULTRA and choose group companions will even produce limited-edition group packaging for the upcoming season that includes the enduring group logos.
Hockey has turn out to be a pivotal a part of the sports activities portfolio for Michelob ULTRA, a model synonymous with among the most iconic moments in skilled sports activities. From celebrating the legacy of the ‘Miracle on Ice’ to supporting USA Hockey’s gold medal runs on the Olympic and Paralympic Winter Video games Milano Cortina 2026, the model has seen firsthand the fervour that surrounds the game. Hockey’s mixture of competitors, celebration and fan ardour makes it a pure extension of the model’s sports activities platform.
The sponsorship provides one other pillar to Michelob ULTRA’s longstanding “Superior Entry” platform, a centralized fan expertise hub that makes everybody really feel like an insider by providing money-can’t-buy experiences. Michelob ULTRA “Rinkside” will be part of the model’s skilled basketball (Courtside), soccer (Pitchside), golf (Greenside) and energetic dwelling experiences, offering followers 21+ with alternatives to obtain tickets, merch and extra.
For over 20 years, Michelob ULTRA has been synonymous with championing an energetic life-style, encouraging social athletes to offer it their all, whether or not it’s their first time on the ice, court docket, area – or they’re enjoying to fill the trophy cupboard. The model has showcased that viewpoint on the largest levels in sports activities by way of premier sponsorships that embrace the NBA, FIFA World Cup™, the Olympic and Paralympic Video games Paris 2024, Milano Cortina 2026, and LA28 and the PGA TOUR – conserving Michelob ULTRA on the forefront of fan engagement and delivering unique entry to the moments followers love probably the most.
The Nationwide Hockey League joins Anheuser-Busch’s roster of premier companions throughout the sports activities and leisure panorama, together with the NFL, NBA, MLB, PGA TOUR and extra. These partnerships enable the #1 fastest-growing alcohol provider to proceed its dedication to enhancing the gameday expertise for followers, bringing them nearer to the groups and leagues they love whether or not spending gameday at house, on the area or on the bar.
