The three-day occasion, going down February 23–25, 2027, may also widen its focus because the strains between conventional sports activities vitamin, metabolic well being and lively vitamin proceed to blur.
“After two bought out years in San Diego, we’ve made the daring determination to maneuver the Sports activities & Lively Vitamin Summit USA (23-25 Feb) to Dallas. They are saying that every part is larger in Texas, and we’re giving ourselves the room to develop this occasion in Dallas. We’re additionally increasing the content material and bringing metabolic well being and weight administration into the principle program,” stated Stephen Daniells, Managing Director, Vitamin & Americas, ReThink World, William Reed and World Editor-in-Chief of NutraIngredients.
“Texas is residence to a thriving sports activities ecosystem, and the central location of Dallas presents higher accessibility for delegates from throughout North America. SANS bridges the science and enterprise of sports activities and lively vitamin higher than another occasion, and we’re excited to drive this subsequent greater chapter for our group,” he added.
Past conventional sports activities vitamin
The expanded agenda displays key themes that seize shifts throughout the class, notably as manufacturers look past the normal athlete and efficiency shopper.
Weight administration and metabolic well being can have a bigger presence in 2027, together with dialogue across the alternatives rising alongside the usage of glucagon-like peptide-1 (GLP-1) receptor agonist medication.
Muscle well being and restoration may also be on the agenda, with a deal with how efficiency vitamin is more and more intersecting with lively existence and wholesome getting old.
Different discussions will sort out girls’s well being, teen vitamin and the rising curiosity in cognition and stress resilience amongst lively shoppers.
Science and substantiation will run by way of this system, together with questions round research design, significant efficiency endpoints and the place proof gaps stay. Certification, product high quality and the evolving U.S. regulatory panorama may also characteristic.
The summit may also carry again Begin-Up Stars, its platform for rising firms within the sports activities and lively vitamin house.
Functions for SANS USA 2027 Begin-Up Stars at the moment are open. For extra data and to use, click on right here.
Room to develop
The transfer to Dallas provides SANS USA extra capability after the earlier two editions reached capability in San Diego.
The placement additionally places the occasion nearer to a big sports activities and efficiency ecosystem whereas providing a extra central vacation spot for delegates touring from throughout the nation.
SANS USA brings collectively stakeholders from throughout the worth chain, together with manufacturers, retailers, ingredient suppliers, producers, researchers and regulatory organizations. Occasion information present that 63% of attendees maintain senior management or C-suite positions, with 85% touring from throughout the USA.
The 2027 version may also embody curated roundtable classes alongside shows, panel discussions and networking throughout the three days.
