As the recognition of pickleball grows, so does the significance of wellness, restoration and wholesome efficiency to its gamers.
— Christian Portaro, Vice President of Partnerships at USA Pickleball
HARRISON, NY, UNITED STATES, September 2, 2026 /EINPresswire.com/ — TRU47®, a curated wellness platform and neighborhood constructed for energetic lives, right this moment introduced a strategic partnership with USA Pickleball, the official Nationwide Governing Physique for the game of pickleball in the USA.
TRU47® delivers science-backed, best-in-class merchandise and assets designed to gas efficiency, speed up restoration, and elevate on a regular basis well-being. Its rising platform brings collectively complementary options targeted on restoration, hydration, sleep, efficiency, longevity, grounding, and general wellness by a single trusted platform.
The partnership will introduce TRU47® and its product companions to USA Pickleball’s nationwide neighborhood by digital advertising, participant training, product sampling, ambassador and influencer campaigns, live-event activations, unique content material and e-commerce initiatives. USA Pickleball surpassed 130,000 members in 2025 and is supported by greater than 1,800 ambassadors nationwide.
TRU47® was constructed on a heritage of pure silver, grounding know-how and EMF safety – its identify references silver’s atomic quantity, 47. Following its acquisition by Rye Strategic Companions, LLC in September 2025, TRU47® has expanded from its grounding roots right into a broader wellness platform whereas persevering with to serve its legacy clients.
“Our partnership with USA Pickleball is about rather more than sponsorship,” stated Edward Bugniazet, CEO of Rye Strategic Companions and Chairman of TRU47®. “Pickleball is a demanding, fast-growing sport, and its gamers characterize the precise energetic, health-conscious neighborhood our merchandise are designed for. We’re constructing a curated wellness platform and neighborhood that straight helps these on a regular basis athletes’ efficiency and restoration wants by training, genuine content material, and trusted, modern instruments.”
“USA Pickleball is dedicated to supporting gamers at each stage of their journey,” stated Christian Portaro, Vice President of Partnerships at USA Pickleball. “As pickleball continues to develop, wellness, restoration and wholesome efficiency are more and more necessary to our neighborhood. We’re excited to welcome TRU47 as a companion and supply gamers higher entry to modern wellness options.”
ABOUT TRU47® – TRU47® was constructed for energetic lives. What started with silver innovation has advanced right into a complete wellness platform and neighborhood for energetic existence. Our mission is to equip on a regular basis athletes and wellness fanatics with curated, trusted merchandise, instruments, and assets that assist efficiency, restoration, and more healthy dwelling. For extra info, go to TRU47.com.
ABOUT RYE STRATEGIC PARTNERS, LLC – Rye Strategic Companions, LLC is a strategic advisory, progress, and funding agency that helps rising and middle-market corporations speed up progress by capital formation, strategic partnerships, go-to-market execution, digital advertising, synthetic intelligence, and enterprise growth. The agency serves purchasers throughout wellness, healthcare, know-how, client merchandise, sports activities, infrastructure, and monetary providers. The TRU47® Group is powered by Rye Strategic Companions, LLC. For extra info, go to ryestrategicpartners.com.
ABOUT USA PICKLEBALL – USA Pickleball is the official Nationwide Governing Physique (NGB) for the game of pickleball in the USA. As a nonprofit 501(c)(3) group, USA Pickleball is devoted to preserving the integrity of the sport whereas advancing its progress and growth nationwide. The group helps gamers, golf equipment, and communities by sanctioning premier tournaments, providing licensed gear testing, coaching referees, certifying amenities, and offering a variety of academic assets. USA Pickleball additionally maintains and updates the official guidelines of the game, guaranteeing consistency and equity at each stage of play. Led by a Board of Administrators and a devoted nationwide workplace workers, USA Pickleball delivers the infrastructure and strategic imaginative and prescient essential to gas the continued enlargement of pickleball throughout the nation—benefiting members with unique entry to occasions, applications, and instruments that elevate their expertise on and off the court docket. For extra info, go to usapickleball.org.
Edward A. Bugniazet
Rye Strategic Companions
+1 203-247-0289
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