The Maverick (+14.4%) can’t stop Ford falling in August.
Word: This replace solely options the manufacturers nonetheless reporting month-to-month knowledge.
New gentle automobile gross sales within the US skid -5.6% year-on-year in August to 1.4 million models in line with GlobalData. Nonetheless August 2025 volumes have been propped up forward of the expiration of federal tax credit for EVs. Additionally, deliveries over the Labor Day vacation, historically one of many strongest gross sales intervals of the 12 months, can be included in September outcomes this 12 months versus August in 2025. Retail gross sales are estimate dot fall -7.7% to 1.2 million whereas fleets are up 7.5% to 219,000. The SAAR is as much as 16.8 million in line with Motor Intelligence, the very best since April 2025 and the sixth straight month above 16 million. By means of August, the market is down -3% with retail deliveries down -4.7% and fleet shipments up 4.5%. GlobalData has raised its Calendar Yr 2026 forecast by 130,000 models to 16.2 million.
EVs are anticipated to account for 7.2% of August gentle automobile gross sales vs. a file of 12% a 12 months in the past. Hybrids proceed to progress, to 18.2% share this month vs. 13.4% in August 2025. The common transaction worth of a brand new automobile in August is up 2% year-on-year to $45,563, the very best for the month of August in line with JD Energy and GlobalData. The common incentive per new automotive and light-weight truck is up 5.9% to $3,384 in August, that’s 6.6% of the sticker worth and up from 5.6% in August 2025. Incentives on ICE and hybrid automobiles are up 26% to $3,140 whereas EV incentives drop -20% to $2,297.
Most main OEMs nonetheless reporting month-to-month are down: Ford Motor sinks -10.3%, Toyota Motor is off -4.4% and Hyundai-Kia edges down -0.6% however American Honda is up 1%. Model-wise, Toyota (-4.8%) stays the favorite simply as Ford (-10.2%) endures an eighth consecutive month of year-on-year declines. Honda (+0.4%) snaps its fifth straight month-to-month acquire whereas Hyundai (-1.7%) is down regardless of hybrid gross sales up 99%. Kia (+0.9%) is secure and Subaru (+1.3%) information a 4th straight month-to-month enhance. Acura (+6.5%) additionally impresses.
As for fashions with obtainable August volumes, the Ford F-Sequence (-1.2%) dominates and restrict its YoY fall. The Honda CR-V (+10.2%) stays above the Toyota RAV4 (-19.1%), widening the hole between the 2 nameplates to 82,584 models after 8 months. The Toyota Camry (-9.7%) and Tacoma (-8.9%) are additionally in a rut. The Honda Civic (+1.8%) and Toyota Corolla (+1.5%) handle to nudge up whereas the Hyundai Tucson (+18.1%) excels. Additional down, the Honda Accord (+19.1%), Subaru Forester (+17.8%), Hyundai Elantra (+16.1%) and Ford Maverick (+14.4%) all put up satisfying features.
Earlier month: USA July 2026: Gross sales down -1.4%, Honda (+12.3%), Acura (+18.9%) stand out
One 12 months in the past: USA August 2025: EVs at file 12% share, Kia at all-time excessive
Full August 2026 knowledge for chosen OEMs, manufacturers and fashions under.
USA August 2026 – OEMs reporting month-to-month:
| OEM | Aug-26 | /25 | 1-8 2026 | /25 |
| Toyota Motor | 215,556 | – 4.4% | 1,675,307 | – 0.3% |
| Hyundai-Kia | 178,405 | – 0.6% | 1,264,072 | + 2.8% |
| Ford Motor Co | 169,898 | – 10.3% | 1,339,780 | – 9.8% |
| American Honda | 133,996 | + 1.0% | 1,027,465 | + 3.5% |
| Subaru | 62,028 | + 1.3% | 423,822 | – 3.0% |
| Mazda | 34,735 | – 8.9% | 275,749 | – 6.0% |
USA August 2026 – manufacturers reporting month-to-month:
| Model | Aug-26 | /25 | 1-8 2026 | /25 |
| Toyota | 182,738 | – 4.8% | 1,442,376 | + 0.4% |
| Ford | 162,392 | – 10.2% | 1,277,175 | – 9.7% |
| Honda | 122,174 | + 0.4% | 933,932 | + 3.4% |
| Hyundai | 86,977 | – 1.7% | 620,025 | + 2.1% |
| Kia | 83,793 | + 0.9% | 590,377 | + 3.5% |
| Subaru | 62,028 | + 1.3% | 423,822 | – 3.0% |
| Mazda | 34,735 | – 8.9% | 275,749 | – 6.0% |
| Lexus | 32,818 | – 1.6% | 232,931 | – 4.5% |
| Acura | 11,822 | + 6.5% | 93,532 | + 4.4% |
| Genesis | 7,635 | – 3.7% | 53,670 | + 3.3% |
| Lincoln | 7,506 | – 10.4% | 62,605 | – 12.3% |
USA August 2026 – fashions reporting month-to-month:
| Mannequin | Aug-26 | /25 | 1-8 2026 | /25 |
| Ford F-Sequence | 67,504 | – 1.2% | 494,060 | – 10.9% |
| Honda CR-V | 37,607 | + 10.2% | 302,056 | + 8.3% |
| Toyota RAV4 | 34,232 | – 19.1% | 219,472 | – 31.7% |
| Toyota Camry | 25,754 | – 9.7% | 235,334 | + 12.1% |
| Toyota Tacoma | 24,403 | – 8.9% | 193,399 | + 5.1% |
| Honda Civic | 21,976 | + 1.8% | 177,411 | + 5.1% |
| Toyota Corolla | 21,772 | + 1.5% | 175,776 | + 8.8% |
| Hyundai Tucson | 21,197 | + 18.1% | 158,523 | + 7.3% |
| Ford Explorer | 19,801 | – 4.0% | 165,630 | + 14.7% |
| Subaru Crosstrek | 19,541 | – 4.4% | 122,953 | – 4.2% |
| Kia Sportage | 18,723 | + 3.9% | 129,713 | + 8.5% |
| Honda Accord | 18,691 | + 19.1% | 129,014 | + 33.3% |
| Hyundai Elantra | 17,747 | + 16.1% | 114,701 | + 12.0% |
| Subaru Forester | 16,760 | + 17.8% | 140,487 | + 15.1% |
| Subaru Outback | 15,233 | – 3.4% | 92,108 | – 11.4% |
| Honda HR-V | 14,251 | + 4.3% | 96,164 | – 8.0% |
| Ford Maverick | 13,680 | + 14.4% | 110,913 | + 0.8% |
| Hyundai Santa Fe | 13,512 | + 5.2% | 90,888 | – 1.3% |
| Ford Transit | 13,401 | – 14.4% | 105,269 | + 0.1% |
| Toyota 4Runner | 13,314 | – 0.8% | 98,991 | + 70.2% |
| Kia K4 | 12,881 | + 6.5% | 98,554 | – 0.3% |
| Hyundai Palisade | 12,729 | – 18.2% | 88,355 | + 2.7% |
| Kia Telluride | 12,693 | + 4.2% | 98,111 | + 16.7% |
| Ford Bronco | 12,204 | – 8.8% | 102,215 | + 3.0% |
| Toyota Tundra | 12,189 | – 0.3% | 98,515 | – 2.2% |
| Ford Bronco Sport | 11,827 | + 8.3% | 95,409 | + 1.2% |
| Lexus RX | 10,256 | + 4.0% | 80,454 | + 12.1% |
| Toyota Sienna | 10,133 | + 29.1% | 74,992 | + 10.2% |
| Toyota Grand Highlander | 9,991 | – 23.5% | 96,917 | + 8.5% |
| Honda Pilot | 9,978 | – 7.5% | 83,486 | – 2.8% |
| Kia Sorento | 9,880 | + 14.5% | 68,266 | + 1.1% |
| Mazda CX-50 | 9,694 | – 3.3% | 86,204 | + 21.8% |
| Mazda CX-5 | 9,657 | – 17.9% | 84,417 | – 13.5% |
| Kia Seltos | 9,214 | + 65.3% | 50,525 | + 42.6% |
| Toyota Corolla Cross | 8,740 | + 25.0% | 80,355 | + 20.0% |
| Ford Expedition | 7,765 | – 11.0% | 53,973 | – 11.6% |
| Kia K5 | 7,523 | + 9.9% | 52,611 | + 11.2% |
| Kia Carnival | 7,389 | + 13.3% | 54,736 | + 20.0% |
| Honda Odyssey | 6,945 | + 3.8% | 56,974 | – 13.1% |
| Hyundai Sonata | 6,899 | + 43.9% | 49,174 | + 16.5% |
| Lexus NX | 6,657 | – 4.4% | 43,879 | – 15.7% |
| Hyundai Kona | 6,165 | – 13.0% | 48,374 | – 9.1% |
| Ford Ranger | 6,033 | + 18.9% | 45,925 | + 4.3% |
| Honda Passport | 6,000 | + 16.0% | 42,001 | + 13.5% |
| Subaru Ascent | 5,155 | + 37.2% | 28,925 | + 2.4% |
| Acura MDX | 5,016 | + 66.3% | 33,903 | + 21.3% |
| Lexus TX | 5,015 | – 4.1% | 38,208 | + 8.8% |
| Honda Ridgeline | 4,549 | – 0.1% | 32,611 | – 3.6% |
| Mazda CX-30 | 4,538 | – 4.7% | 30,680 | – 30.1% |
| Mazda3 | 4,427 | + 91.7% | 28,782 | + 34.9% |
| Mazda CX-90 | 4,265 | – 37.3% | 30,367 | – 27.0% |
| Toyota Land Cruiser | 4,052 | + 34.8% | 23,582 | – 28.5% |
| Hyundai Ioniq 5 | 3,818 | – 50.9% | 28,184 | – 13.8% |
| Toyota BZ/bZ4X | 3,696 | + 262.4% | 24,477 | + 100.6% |
| Ford Mustang | 3,647 | + 12.7% | 35,778 | + 15.4% |
| Lincoln Nautilus | 3,627 | + 28.9% | 23,677 | – 1.7% |
| Toyota Highlander | 3,564 | – 12.3% | 39,217 | + 1.6% |
| Toyota Prius | 3,397 | – 32.1% | 26,054 | – 39.4% |
| Genesis GV70 | 3,229 | – 6.6% | 23,813 | + 5.9% |
| Ford E-Sequence | 3,095 | – 12.3% | 24,337 | – 8.4% |
| Acura ADX | 3,015 | + 17.4% | 22,510 | + 136.4% |
| Lexus IS | 3,000 | + 61.1% | 20,030 | + 51.3% |
| Lexus ES | 2,983 | – 23.5% | 7,256 | – 72.7% |
| Kia Niro | 2,983 | – 4.5% | 18,472 | + 4.6% |
| Genesis GV80 | 2,711 | + 3.1% | 18,247 | + 6.7% |
| Lexus GX | 2,705 | – 18.8% | 20,505 | – 20.0% |
| Hyundai Venue | 2,639 | – 7.8% | 21,143 | + 1.2% |
| Toyota Crown Signia | 2,493 | + 56.8% | 15,927 | + 4.6% |
| Toyota Sequoia | 2,471 | + 26.7% | 18,972 | + 15.3% |
| Acura Integra | 2,102 | + 20.5% | 18,559 | + 42.0% |
| Ford Mustang Mach-E | 1,989 | – 72.5% | 15,484 | – 54.9% |
| Lincoln Navigator | 1,881 | + 15.8% | 13,930 | – 5.5% |
| Kia EV9 | 1,789 | – 33.2% | 10,474 | + 12.0% |
| Honda Prologue | 1,788 | – 80.9% | 11,749 | – 63.3% |
| Subaru WRX | 1,778 | + 191.0% | 10,324 | + 37.7% |
| Lincoln Aviator | 1,732 | + 22.4% | 16,584 | + 11.3% |
| Acura RDX | 1,683 | – 24.6% | 17,350 | – 21.4% |
| Hyundai Santa Cruz | 1,654 | – 28.5% | 13,191 | – 30.0% |
| Subaru Impreza | 1,556 | – 41.1% | 11,396 | – 43.0% |
| Ford Escape | 1,446 | – 88.2% | 28,182 | – 73.4% |
| Toyota C-HR | 1,384 | + 138300.0% | 6,321 | + 632000.0% |
| Subaru Trailseeker | 1,248 | new | 4,761 | new |
| Mazda CX-70 | 1,229 | – 25.0% | 8,390 | – 27.7% |
| Genesis G70 | 1,076 | – 7.8% | 7,729 | + 4.1% |
| Lexus RZ | 947 | + 20.8% | 9,636 | + 79.7% |
| Mazda MX-5 Miata | 925 | + 10.1% | 6,909 | + 2.0% |
| Kia EV6 | 712 | – 60.4% | 5,429 | – 39.4% |
| Lexus LX | 624 | + 1.6% | 5,038 | + 3.3% |
| Hyundai Ioniq 9 | 589 | – 42.0% | 6,147 | + 98.2% |
| Toyota Crown | 545 | – 61.2% | 6,277 | – 16.9% |
| Toyota GR86 | 512 | – 48.1% | 5,182 | – 30.5% |
| Lexus UX | 473 | – 31.9% | 6,519 | + 0.7% |
| Honda Prelude | 389 | new | 2,466 | new |
| Genesis G80 | 376 | + 16.4% | 2,287 | – 7.1% |
| Subaru Uncharted | 320 | new | 3,170 | new |
| Lincoln Corsair | 266 | – 89.5% | 8,414 | – 52.4% |
| Subaru BRZ | 235 | + 6.8% | 2,020 | – 4.1% |
| Subaru Solterra | 197 | – 86.6% | 5,472 | – 42.6% |
| Lexus LC | 156 | + 81.4% | 1,020 | + 6.9% |
| Genesis G90 | 129 | – 24.6% | 882 | – 14.4% |
| Genesis GV60 | 114 | – 34.9% | 712 | – 51.4% |
| Toyota Supra | 58 | – 81.4% | 2,416 | + 35.1% |
| Toyota Mirai | 36 | + 5.9% | 188 | + 67.9% |
| Hyundai Ioniq 6 | 28 | – 97.3% | 1,345 | – 83.8% |
| Acura TLX | 6 | – 99.4% | 1,102 | – 79.7% |
| Kia EV3 | 6 | new | 6 | new |
| Subaru Legacy | 5 | – 99.8% | 2,206 | – 85.5% |
| Lexus LS | 2 | – 97.1% | 148 | – 82.6% |
| Toyota Venza | 2 | – 33.3% | 10 | – 98.6% |
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