Veronafiere’s President Bricolo highlights the strengthened purchaser presence on the occasion that includes 300 Italian exhibitors and roughly 2,500 wines on October 26-27 at Pier 36
NEW YORK, Sept. 18, 2026 /PRNewswire/ — The customer outreach and choice marketing campaign is coming into its ultimate section forward of the third version of Vinitaly.USA, scheduled for October 26 and 27 at Pier 36 in New York, the big multipurpose venue on Manhattan’s Decrease East Facet overlooking the East River. Greater than 600 consumers (importers, distributors and HoReCa operators) have already registered with Veronafiere, which, along with the ITA – Italian Commerce Company, is actively recruiting consumers not solely in the US but additionally in Canada and Mexico.
“We’re implementing focused outreach efforts alongside establishments, specializing in trade professionals to make sure that Vinitaly.USA has a robust enterprise profile,” mentioned Federico Bricolo, President of Veronafiere. “The purpose is to supply Italian firms concrete alternatives to consolidate their presence, set up new industrial relationships, and attain extra gross sales channels in the US, which stays the first non-EU marketplace for our wine. The truth that greater than 600 consumers have already registered greater than a month forward of the occasion is a major preliminary outcome, not solely by way of numbers. The record consists of quite a few consumers participating with the Italian wine sector for the primary time: this sort of participation will assist broaden the community of contacts and generate additional alternatives for Italian wineries.”
On the exhibitor facet, the roughly 118,400 sq. toes of exhibition area at Pier 36 are formally bought out. Thanks partly to the help of ITA, Italian participation has grown to 300 exhibitors, together with firms, regional teams and associations (Friuli Venezia Giulia, Lazio, Sardinia, Enoteca Regionale dell’Umbria, Enoteca Regionale Emilia Romagna, Italia del Vino, and the Matelica Wine Producers Cooperative) and consortia (Asti DOCG, Brunello di Montalcino, Prosecco DOC, Vini d’Elba, Lugana DOC and Delle Venezie DOC). The whole wines on present quantity to roughly 2,500 labels.
The occasion, scheduled for October 26 and 27, will even function a sequence of initiatives organized by SOL Expo to advertise Italian further virgin olive oil and supply producers with visibility, significantly inside the HoReCa channel, in addition to Vinitaly Tourism, the Veronafiere format devoted to selling Italian wine tourism in a market with important development potential for experiences connecting wine, terroir, and native tradition.
The “U.S. Market and Wine Tourism Report” — carried out by the Italian Meals and Wine Tourism Affiliation, chaired by Roberta Garibaldi, on behalf of Vinitaly Tourism and based mostly on a CAWI survey of 750 U.S. vacationers — signifies that 79% of respondents establish Italy as a vacation spot able to providing genuine meals and wine experiences, and 47% is contemplating a visit to Italy that features at the least one wine tourism expertise inside the subsequent 24 months. This curiosity additionally highlights the enchantment of mixing wine with the broader vacation spot expertise: 66% of respondents consider that integrating wine experiences with historic cities and cultural websites will increase Italy’s enchantment.
Among the many areas thought of by potential American wine vacationers, Sicily (82%), Tuscany (81%) and Piedmont (56%) rank prominently. Different wine locations and areas embrace the Amalfi Coast (67%), the Prosecco space (60%), Chianti (59%), Etna (58%), Montalcino (56%), Cinque Terre and Montepulciano (55%), Franciacorta (54%), Langhe/Barolo (53%), and Valpolicella (52%).
The occasion program will as soon as once more function the wine2wine Vinitaly Enterprise Discussion board.. This 12 months, it’ll deal with training and coaching as drivers of market growth and the worldwide positioning of Italian wine. The 2-day occasion will give attention to 4 thematic areas: Prepare the Commerce, particularly focusing on consumers, importers, distributors, retailers, and hospitality professionals; Sharpen the Technique, targeted on tasting and sensory evaluation abilities; Deepen the Experience, devoted to increasing data of wine areas, native Italian grape varieties, sustainability and worldwide markets; and Activate the Expertise, targeted on wine tourism, storytelling, digital communications, and shopper experiences.
As well as, on Monday, October 26, Wine Spectator will announce the wineries chosen for Vinitaly OperaWine 2027 that can happen on the Gallerie Mercatali in Verona onSaturday, April 10, 2027.
For extra info please go to www.vinitalyusa.com
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Bianca Panichi
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SOURCE Vinitaly.USA
