For its 2026 Circle of Champions occasion, The Perfume Basis will honor former L’Oréal USA chief govt officer David Greenberg.
Greenberg is the chairman at L’Oréal USA, a task he stepped into in January after serving as CEO of the area for 4 years, and earlier than that, spending almost 30 years rising by the ranks at L’Oréal.
He will likely be honored on Oct. 20 in New York on the occasion, which annually celebrates the accomplishments of an business chief and their contributions to magnificence.
“I’m thrilled to be chosen as this 12 months’s Circle of Champions honoree by The Perfume Basis,” stated Greenberg, who can be board chair of the Private Care Merchandise Council, in a press release. “On this fantastic business the place creativeness is on the coronary heart of our enterprise, it’s the human element that makes all of the distinction and nothing represents that energy of the human creativeness greater than perfume.
“All through my profession at L’Oréal, I’ve all the time sought to unlock that inventive spirit. Sharing that journey with so a lot of you has been the fun of a lifetime.”
Beneath Greenberg’s management, L’Oréal USA noticed development throughout classes together with perfume, the place status gross sales soared and new megawatt pillars from YSL Magnificence Myslf to Prada Paradigme swiftly made impacts in the marketplace.
Greenberg joins the ranks of previous Circle of Champions honorees together with Sephora’s Artemis Patrick; fellow L’Oréal alum Carol Hamilton; FIT’s Stephan Kanlian and extra. He was succeeded as CEO by Alexis Perakis-Valat, beforehand president of L’Oréal’s Shopper Merchandise division.
“David’s distinguished profession at L’Oréal has impacted our business at each degree and in each function all through his illustrious profession, championing American perfume and the expansion of the U.S. perfume market,” stated The Perfume Basis president Linda G. Levy in a press release. “As the brand new Champion to be inducted in October, David will be part of a outstanding group of leaders who’ve shared TFF’s imaginative and prescient for the American perfume business as certainly one of innovation, inclusion and impression.”
